Resources to enhance your expertise.
Social Media Convergence Marketing™:
The Five Principles
Fritz McDonald | Vice President for Creative Strategy | Stamats
May 2009
Building the Connected Experience
Sherry Mendel | Brand Strategist | Microsoft
April 2009
Paper Selection 101
Mobile Marketing: Your Brand Anywhere
Webster Lewin | VML
How Leaders Say It: Voice Technique
Copywriting
Robert Roth | Roth Copywriting
Driving Brand Transformation
Ogilvy
Real Focus on Your Customer
Mike Kellerman & Rynn Johnson | The Johnson Group
No Compromise: Building Trust and Educating Your Client
Von R. Glitschka | Glitschka Studios
